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Why your website needs cookies


why your website needs cookies for traffic to be efficient
Website Cookies

Cookies (also known as HTTP cookies or browser cookies) are small text files kept in a web user’s data folder or browser directory. Websites use cookies to retain login credentials of their users for easy identification and a more customized user or shopping experience.


How do cookies work?

Websites that use cookies use them to validate users’ identities as they toggle between pages. Without cookies, a user will have to enter login details for every page visited or for every product added to cart or wish list. Cookies are useful for:

  • Sharing customer login details across a website

  • Enabling better shopping experiences

  • Product recommendations

  • Customizing user interfaces

  • Retaining customer credentials such as name, address, and payment information

Cookies are of two major categories, namely:

  • Session cookies: These cookies remain on a browser and retains user information until it is closed. If the user opens a new browser window he/she will be treated as a new user and will be required to enter their login details again. This is mostly used in online financial or banking platforms to protect user details from hackers.

  • Persistent cookies: These cookies remain on a browser for a long time until their time lifespan elapses or they are manually deleted. Such that, a website that uses persistent cookies will always remember a user even after a browsing window is closed. Persistent cookies also enable features such as persistent shopping carts or wish lists which retain products added to carts or wish lists between sessions.

Most e-commerce sites use the combination of session cookies and persistent cookies to boost customer experience. Such that, when a customer adds an item to their cart, session cookies can keep a track of the items. If the customer abandons the cart, persistent cookies will retrieve the items the next time the customer logs in.

As a business owner with a website, you can use cookies to your advantage by retaining user data and behavior (such as saved carts, social connections, search words etc) to develop your website’s customer experience. When a first-time user visits your business website or e-commerce website, the webpage records the activity on its remote server and then places a cookie in the user’s browser files or data folder. A cookie is only a short line of text; therefore, it doesn’t contain personal information about the user or the user’s device. It only contains the URL of the website that owns the cookie, a user unique generated number, and the cookie’s expiry date.

The generated information you receive from the user behavior can personalize your webpage interaction with a user (i.e. Hi Jane! Or recommend a product & service on their timeline), and also customize their search lists by popping related items to their searches that may interest them. Your webpage could also suggest product other people searched for to see if it may interest the user.


The most important duty of a cookie is to keep a user logged in as they move from page to page on your website. The advantage for you as the website owner is that each user’s browsing history is added to your database which your website may use to improve customer experience.


For more information on marketing as well as services please do feel free to contact Parnda Hedima (239) 227-5768. Website management agency is a website design, marketing & Business development company founded in Naples Florida. Offices in Austin, Texas & Naples Florida. Services provided nationwide.


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