What Is UX And Why Is It Important For Your Business? (Basics)

UX Design by PArdna Hedima. Explanation and Uses
UX Design by PArdna Hedima. Explanation and Uses

Users' Experience is simply feedbacks from customers or clients concerning a product or service. The feedbacks could be after the use of the product or before the product is used. Most times, in the case of feedbacks before the use of the product, users gathered these from feedbacks from other customers. User experience might sometimes be subjective or objective depending on how the customer feels after or before using a product or services.

Therefore, for a business to be able to get a positive user experience with its product or services, the business is expected to have a deep understanding of their customer's needs, what they value, their abilities and so on. When all these are taken into consideration during the production of goods and services, it promotes the quality of replies gotten back from customers or clients. At the centre of UX is that you ensure your product or services are providing the necessary value.

Don Norman, who invented the term "User Experience" states that “No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service – from initial intentions through final reflections, from the first usage to help, service, and maintenance. Make them all work together seamlessly.”

Why Is UX Very Important To Business?

UX is very important to the growth of a business because it aims at fulfilling the customer's or clients' needs and desires. The positive user experience would retain your customers or clients loyalty to your business, product or brands A meaningful user experience promotes business goals and helps you to know whether your business satisfies your customers or not. User experience is used to determine places that your business is lacking in satisfying your customers.

Factors That Influence Your Users Experience

Usefulness: ensure that your product is authentic and aim at satisfying your customers need Usable: your business site should not be too complex to use Desirable: the images of your site, layout, brand, and other elements should spur your users to desire for your product or service.

Areas Related to Building the User Experience

In creating a successful user-friendly design, the principles of human-computer interaction (HCI) must be adhered to. This principle includes planning and organizing a project and its resources should be the focus of the project management team. This planning includes: recognizing the relevant lifecycle that would be used and then applying this to the process involved in designing the users-interface.

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