What is the aim of marketing? One would say the aim of marketing is to increase sales, which is not far from the truth. But there is a process to recording sales. The first is brand awareness, which puts your business in the eyes of more people.
Why are Testimonials Important?
Some businesses don’t know how testimonials can help grow their business and that’s why they don’t use testimonials as often as they should.
When marketing for profit, the aim is to make conversions. By increasing brand awareness, people are able to identify your brand and the products or services which you offer.
The problem begins when people spend so much to market their products or services without getting conversions. Such problems could arise when your marketing campaign is not convincing enough.
Marketing is a commanding force in business and if you don’t get it right, you may not achieve the purpose of your business. Testimonials provide an opportunity to create a convincing campaign.
How To Grow Your Business Testimonials
1. Use Social Proof
Testimonials help confirm to customers that what you speak about your products or service is true.
Customers believe other customers who have used your product or service even. It’s how they validate what you say as the owner.
I can tell that even before you make certain purchases, you look out for reviews. If it is positive, you are more assured and are compelled to make your purchase.
Don’t expect customers to buy from you because you said you have a great product, let them know what others are also saying about your product.
2. Investigate Negative Feedback
Yes, everyone looks for positive feedback to make use of in their marketing campaign. But what happens when you have negative feedback?
As you use positive feedback for marketing, which could be seen as external growth, negative feedback could be used for internal growth. You don’t push away feedback just because it is negative, check if what was said about your product or service true. With such feedback, you get to improve your product or service.
3. Influence Buying Decisions
Have you ever kept track of a particular product, waiting patiently to find the right reasons to buy? What happens when you see the adverts and hear friends talk about how it worked for them?
You have reasons to buy because someone gave positive feedback. All it took was the word of a customer and not even the product owner.
Now, imagine they never showed their potential customers what others are saying.
4. Use Relevant Testimonials
In as much as testimonials are great for your marketing campaign, it could work against you. Not every testimonial should be used in your marketing campaign. Filtering your testimonials help you attract the right customers. This is different from negative feedback which you should not ignore. As a business owner, you know the kind of customers you want, you know your target audience as well. Ensure that you use testimonials specific to the needs of your target audience.
5. Use Testimonials in your Website
Testimonials shouldn’t just be for marketing campaigns alone. Use them permanently on your website. Most businesses online use various social media channels and online platforms to promote their business.
Never forget to include testimonials on your website. You should have more there, than on any other platform.
Your campaign will send people to your website. When they get there, the testimonials convince and compel them to buy from you.
Match Testimonials with Quality. Many businesses underrate the power of testimonials, and this is a great tool for growing your business.
When customers see what others are saying about your product or service, they believe that what you offer is also good enough for them.
But does it end with just testimonials? Not so.
Before people can speak well of your product or service, you must offer something that is of good quality and brings about customer satisfaction.
There are so many ways testimonials can help grow your business. The truth is, you may not always get testimonials from your customers, they have a right to use your product and be quiet about it.
However, you also won’t be out of place to ask for feedback from customers when they use your products. Be polite and ask if you can use it in your marketing campaign.
Our blog covers topics such as website design & development digital marketing, photography, social media, search engine optimisation and many more. Please share & Subscribe to our posts. For Inquiries please do feel free to give us a call. Thank you for your Business.
For more information on marketing as well as services please do feel free to contact Parnda Hedima (239) 227-5768. Website management agency is a website design, marketing & Business development company founded in Naples Florida. Offices in Austin, Texas & Naples Florida. Services provided nationwide.