When it comes to digital advertising there are several ways to reach your target and drive more traffic to your site. One of the ways is by using smart campaigns to highlight your business’s selling point and drive traffic to your site. The good news is that there are no limitations to the number of campaigns you can run for your business. You can decide to either run a single campaign or multiple campaigns to showcase the different products and services you offer, with each campaign having its own set of keyword themes.
How smart campaigns work
Smart campaigns can benefit your business in a number of ways. Once you sign up for the Google Smart Campaign, you will have to write an ad that rightly describes your business. You’ll also select which keyword themes you’ll like your ads to focus on and set your budget. Once this has been done, your ad will automatically show you, potential customers, across all Google platforms (Google Search, Gmail, YouTube, and Google Maps), and across Google partner websites.
In addition, your ad may show you, potential customers, in your selected geographic area that search for phrases or keywords related to your business on any Google platform or Google partner websites.
How smart campaigns help small businesses
Google Smart Campaigns is one of the most effective ways for small businesses to advertise themselves across a wide range of audiences. You may want to consider smart campaigns as a low budget digital advertising strategy for small businesses, although big businesses also use it, alongside bigger digital advertising projects.
Smart Campaigns are not new to Google Advertising as some people think. Although they may be relatively new to the Google Ads platform (formerly Google Adwords).
Google Smart Campaigns were originally designed for small businesses that seek to run paid ads but barely understand how Google ads work. Therefore, Google makes it quite easy for these businesses to set up ad campaigns by following some simple steps. You can say that smart campaigns are for businesses that lack the technical know-how or lack the finances to hire Agencies to run successful Google Ads campaigns.
Smart Campaigns will help you to reach wider audiences, and to target potential customers online without necessarily having in-depth knowledge of Google Ads.
Create an account: The first step to accessing Google Smart Campaigns is creating a ‘Google My Business’ account. It is important to note that the same email address you used to create your Google Ads account should be the same email address you use to create your ‘Google My Business’ account. Both platforms work closely to handle ad creation, business location, and images.
Another key thing to note is, you must have relevant images that are linked to your Google My Business account as they will be used to run your ads, and shown to your target customers. Images that appeal to customers is a crucial deciding factor for potential customers to consider your business.
Set up your Smart Campaign: The next step to take after creating your Google Ads Account is to create your Smart Campaign. There are two goal options for this: sales and leads. The two goals are very useful in smart campaigns and whichever one you choose will only be as effective as you want it to be. Some businesses select the leads options because their goal is to drive more traffic to their sites, while some others use both sales and leads to boost their business site and close more sales.
Select your Geographical Targeting: Every potential customer belongs to a geographical location. Under the ‘where are you customers?’ section, you will see the options to select your target geography. To have more effective results, it is best to be as specific as possible by using city names or zip codes if possible. This will help you narrow down your audience for your ads.
Select Products and Services to advertise: Once you have successfully narrowed down your target audience, Google will take you to the “Define your products or service” page where you can either select a predefined category for your business based on its nature or select a different business category. Suggested products or services related to your selected business category will pop up, only select choices that are most relevant to your business.
Create Ads: Everything you do in setting up your Smart Campaigns account all builds up to this. It is a crucial step to the success of your business account. Creating ads will require that you choose descriptions and headlines that closely relate to your business’s products and services. This will ensure that your ads are relevant when potential customers search for products like yours.
Verify your Business Phone Number: This is another important step as it helps you receive phone conversions. You will find this option in the “Get phone calls” section. Verifying your phone number is a way to ensure that your number is correct and activated.
Create your Budget: The last step to setting up your Smart Campaign is budgeting and review. Under this section, Google will give you a range of pre-selected budget options to select from. It also gives you the description for each budget, like the number of potential customers to could reach. Google also allows you to create your own daily budget.
These may be the basic steps to Smart Campaigns but it takes a lot more to unlock the full potential of Smart Campaigns such as launching and monitoring your campaign. You will have to optimize your campaign from time to time to ensure that it stays relevant to your business.
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