As a marketer or business owner with a business website, you’ve probably come across the acronym ‘SEO’. SEO, a branch of digital marketing has become an essential tool for businesses who want to grow their website traffic and rank higher in search engine results. This marketing strategy offers businesses lots of benefits if properly understood.
What is SEO?
SEO is an acronym that means ‘search engine optimization’. It is a process of growing a website by generating organic traffic and helping the website rank higher in the search engine results page.
Google statistics reveal that about 75% of users don’t go past the first search results page. It also reveals that users perform over 3.5 billion Google searches every day and 78% of the users search for goods and services. Hubspot also affirms that 80% of a website’s traffic starts from a search query. Therefore, it would be in your best interest to regularly optimize your website/blog to gain search engine visibility. Gaining visibility means more traffic, high conversions, and more revenue.
Generate Organic Traffic: SEO is a great way to generate organic traffic for your website, that way, you don’t need to pay for ads. Organic traffics are traffics that are not generated from paid advertisement and their rankings are based on the best results Google’s algorithm gathers in every query. So, once you create an SEO worthy page and content search engine will continuously drive traffic to your site for a long time so long as your site meets the requirements.
Market Your Business Behind the Scenes: This has to be one of the core features of SEO. All the magic happens behind the curtains. Unlike traditional marketing methods that involve cold calling, spam emails, and interruptive ads (which by the way could irritate a potential customer rather than attract them), SEO applies the inbound marketing strategy which makes it easier for the target audience to look up a product when they decide. Therefore, to make sure that your site is the first or one of the first places potential customers check out you’ll need to make your site as attractive as possible ensuring that every information provided on your website content is related to your products, services, industry, and company.
Competitive Advantage: There are hundreds of thousands of websites within your industry that are clamoring for search engine results page visibility. Many companies have recognized SEO as a very useful tool in beating the competition and they acknowledge that improving online presence and SEO is a top priority for their online reputation. Consistent website optimization using tools like RankBrain would help you adjust your website pages and content to meet the changing demands of the changing audiences. In recent times, you would likely find the audience search for something like, “Is there intelligent life in space?” rather than, “are there aliens in space?”. Some would likely use the words ‘aliens’ or ‘UFOs’ if they were probably still stuck in the 80s and 90s.
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