One great thing you can do for your business is to move it online. This doesn’t take away your offline business, but based on recent changes in technology and the fast pace at which technological advancement is moving, it would be bad to not take advantage of it and run an online business.
Not everyone has been lucky enough to record great sales by running an online business, some would rather just operate from their regular offline stores and not want to deal with the whole online business idea.
People give up easily when they are not recording online sales. In this article, you'd shown a few ways you could increase online sales and get full benefits like other businesses. To increase online sales, there is so much you could do, but we will consider just a few.
1. KNOW YOUR BRAND AND BE HONEST ABOUT IT – This might seem crazy, but do you know not every business owner understands their brand? This is possible because some people just set up a business for the sake of running one, or because they have seen others with a similar business make huge profits and that particular business seems to be a gold mine. As a result of this, some of them know absolutely nothing and don’t have a defined brand identity, it’s just about the figures for them, worse still they are completely dishonest and this is revealed in their email campaigns or sales copy. People now try to project their business and give customers a false impression.
2. SHOW TESTIMONIAL FROM CUSTOMERS – As you make sales from your product or offer a service online, it is good you ask for customer’s feedback. Customer testimonials is a very powerful tool to make more sales. When people see what others are saying about a particular product or service, it gives them the right impression to give it a try. You shouldn’t play down on the importance of getting feedback from customers, it can sometimes do more than a properly drafted sales copy.
3. DRAFT A COMPELLING SALES COPY – Haven’t you seen products whereby just reading the sales copy you already want the product as you already feel the satisfaction it would give, even before using it. To be honest, some products are not that good, they just have a compelling sales copy that triggers the right emotion in you. You’ll find out that after purchasing the product, there was nothing about it. In some situations, you may not even need the product, but a good sales copy will instantly show you not just that you need a product but why you need it. You should draft a compelling sales copy to win customers and push online sales.
4. MULTIPLE PAYMENT OPTIONS – If you are going to record more sales online, then you should make provision for as many payment options as possible. It is an online business and customers want to experience ease when making payments online. Some customers see a product they like and want, ready to purchase, only to be unable to because the means through which they could have paid through was not available. You could carry out research and make an inquiry about customers' preferred means of payment when buying online. Also, endeavor to make these options very safe and secure.
5. USE QUALITY IMAGES – There is nothing wrong with doing a proper photoshoot for your product, you don’t want it looking like crap. Remember it is online, and customers can only see it, what they see has to be very appealing. Don’t use a bad image, with the assumption that they already know what it looks like in reality, that would be very bad, invest in quality product images.
6. OFFER DISCOUNTS AND FREE STUFF – To increase sales, you could have good discounts and offer some products and services for free. Everyone loves to jump on discounts and free stuff when they are being offered. You should seek ways to do the same, of course, it has to be done in a way that it doesn’t mess with your potential profit or gain.
7. USE FOLLOW UP EMAILS – Since it’s an online business, it shouldn’t be difficult getting emails from customers. The purpose of getting these emails is not to just save them up, the intention is to use them with proper follow up which can be an appreciation mail. It could also be used to give information about the introduction of a new product which would be beneficial to them. As an online business owner, learn to take advantage of email marketing as well.
When these few steps are taken, you could be sure of more sales. Of course, there are more strategies but you can’t go wrong with these.
8. REMARKETING - This a the marketing technique aimed past, present & reoccurring customers. These customers usually reccouring revenue of your business operation.
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