Creating a unique brand identity helps customers tell the difference between you and your competitors. With the increasing number of businesses providing the same products or services, how do you maintain recognition as a brand? The answer to this question will help you maintain a tangible position in today’s marketplace. Here are 4 foolproof ways to stand out from competitors.
“As a business owner, the key to gaining loyal customers is to stand out from your competitors.”
Stand Out with Branding
Customers remember brands with an identity. A unique brand identity is a valid step towards standing out. Ensure that you maintain consistency when communicating to your target market. Take advantage of colours, fonts, slogans, symbols and packages because they are key elements to a strong brand identity. Emulate top brands like coca-cola, apple, Nike, and so on. Learn from how they maintained consistency over time. Branding tells customers what you’re about. Even better, it gives you an opportunity to decide the narrative.
Sell Your Advantage
Be intentional about the message you send to the market. Communicate your strengths and work on your weaknesses. Determine your Unique Selling point (USP) and tailor your marketing messages around this. What is that thing you can do better than the competition? Don’t hide this information from the crowd. Instead, use it to your advantage, let it be the center of your brand's communication. Another benefit of this is that it will lead the right people to you.
Rely on innovation
Take an innovative approach towards selling your products and services. Observe the competition and adopt creative ways to do your business. Develop new ideas because they help you stand out from the competition. These innovations should not only be in how you sell products or render services, also infuse them into how you market your brand. Take a step away from the usual way of advertising. For instance, you can adopt storytelling to address customer pain points and front your brand with the solution.
Online marketing helps you meet prospects and leads them to you. There’s a lot you can do online to stand out with your business. For instance, you can run online campaigns and competitions to reward customer loyalty.
You can also provide useful information to your customers on social media platforms and use it as a front for regular brand appearances. Online platforms also make you accessible to your prospects and show them you are available.
How you engage with customers online will also influence their decisions to come to you. Show them that you see them, understand them and care about them. This is a positive for your business to stand out.
Why should you stand out from competitors?
With the increasing demand for products and services, we see more businesses established to meet consumer needs. Someone starts a trend and others follow when they see that it’s a profitable market. With the rise in competition, the rate of monopoly is slowly declining. Even big brands compete to stay in the limelight because it’s easy to get kicked out by the stiff competition. When you stand out, you give your business a chance to survive among others.
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